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Take BART to the Great Dickens Christmas Fair

Charles Dickens fans can check out a "Victorian Christmas card come to life" at the Great Dickens Christmas Fair, running four weekends at the Cow Palace starting Friday, Nov. 25, and continuing through Saturday, Dec. 18. You can wander the lanes of Victorian London with the scent of pine boughs and freshly

BART is using social media to connect with riders

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Watch the video to learn how BART is using technology and social media to engage with the public and improve the BART experience. Follow our Twitter account at @SFBART and tag us in your tweets with questions or to let us know about something that needs fixing. You can tweet us about a hot or freezing car

Take BART to the Great Dickens Christmas Fair

Charles Dickens fans can check out a "Victorian Christmas card come to life" at the Great Dickens Christmas Fair, running four weekends at the Cow Palace starting Friday, Nov. 28, and continuing through Saturday, Dec. 21.You can wander the lanes of Victorian London with the scent of pine boughs and freshly

BART receives California Digital Inclusion Award

Bay Area Rapid Transit District (BART) is among the winners of this year’s California Digital Inclusion Awards, which celebrate companies and organizations that are making their websites accessible to people with disabilities. "Websites are the virtual ‘front door’ for most businesses and organizations today

BART Connects: A new Bay Area resident's first glimpse of the U.S. was through the windows of a BART train

Photo of SFO BART station

Do you have a favorite BART memory or story to share? Email a short summary to BART Storyteller Michelle Robertson at [email protected], and she may follow up to schedule an interview.    

Katelyn Breaty and her family immigrated from the Philippines ten years ago. She got her first glimpse of the place she’d call home from the windows of a Richmond-bound BART train.  

Breaty was seven at that time and hadn’t yet learned to speak English. Through her young eyes, the terminal at San Francisco International Airport was a mess of chaos and kinetic energy.  

“I had no idea what was going on. I just hopped on BART,” she said. “I’d never experienced anything like it.”  

Though Breaty had ridden trains before, she’d never been on a system like BART before. She said, “Everything about the system mesmerized me since day one.” The speed of the trains – and the ease with which they stopped at each station – was especially memorable. From there on out, she took BART to learn the lay of the land.  

Since their arrival in the U.S., Breaty’s family has lived in Martinez, Vallejo, Daly City, San Francisco, Hayward...the list goes on. Every time they moved, BART was a lifeline for Breaty, keeping her connected to the friends she left behind.  

“BART was the driving force that helped me escape the suburbs, that made me feel free,” she said. “Having grown up poor, BART has been a getaway from my life that enables me to go somewhere fun, exciting, fulfilling." 

Before immigrating to the U.S., Breaty lived in urban centers, including Manila in the Philippines and Bremen, Germany. She said moving to the suburbs was “crushing and dehumanizing,” and learned quickly that in America, "cars are prioritized over people." Taking BART to San Francisco or Berkeley or Oakland was an escape from all that.  

Once, when she was ten years old, she snuck out of the house and took BART to meet friends in San Francisco. She’d never taken the train by herself before, but she figured it out. Her parents were understandably upset when she returned home, but also “glad and amused I was able to navigate the system myself.” From then on, they started giving her more freedom to go out on her own because “they knew I’d find my way home,” she said.  

Today, Breaty relies on BART to get to class at the City College of San Francisco, where she’s working toward a degree in computer science. On her BART ride to CCSF, she works on assignments for class and projects for her web development consulting business. She even makes time on the train to work on a complete model of the BART system she’s building in Roblox, a virtual game platform and creation system.  

Now that she’s sixteen, Breaty has her driver's license. But, she said, "I take BART over everything.” 

“I would rather sit and look out the window of a train than be behind the wheel looking at standstill traffic,” she said.  

Recently, she and her parents were going shopping in Walnut Creek. Her mom didn’t want to take the train, so Breaty made a bet that she and her dad would beat her to Walnut Creek on BART. 

“She was still looking for parking when we started eating,” she said. “Even with a bus bridge that weekend, we got home before her, too.”  

Breaty said the friendly bet persuaded her mom to start riding BART for non-work-related trips.  

She said, “BART has made me an advocate for public transportation and urbanism." When the new service schedule came out this past September, which increased weeknight and weekend service, she told everyone she knows: If you’re not already taking BART for leisure, you should start now.  

 

About the BART Connects Storytelling Series

The BART Connects storytelling series was launched in 2023 to showcase the real people who ride and rely on BART and illustrate the manifold ways the system affects their lives. You can follow the ongoing series at bart.gov/news. 

The series grew out of BART's Role in the Region Study, which demonstrates BART’s importance to the Bay Area’s mobility, cultural diversity, environmental and economic sustainability. We conducted a call for stories to hear from our riders and understand what BART means to them. The call was publicized on our website, social media, email blasts, and flyering at stations. More than 300 riders responded, and a selection of respondents who opted-in were interviewed for the BART Connects series. 

50 years of BART: Rarely seen photos of the prototypes that started it all

An image of a 1/12 scale model of a BART train car prototype from the 1960s. Image courtesy of Sundberg-Ferar.
An image of a 1/12 scale model of a BART train car prototype from the 1960s. Image courtesy of Sundberg-Ferar.
An image of a 1/12 scale model of a BART train car prototype from the 1960s. Image courtesy of Sundberg-Ferar.
An image of a 1/12 scale model of a BART train car prototype from the 1960s. Image courtesy of Sundberg-Ferar.
An image of a 1/12 scale model of a BART train car prototype from the 1960s. Image courtesy of Sundberg-Ferar.
An image of a 1/12 scale model of a BART train car prototype from the 1960s. Image courtesy of Sundberg-Ferar.
An image of a 1/12 scale model of a BART train car prototype from the 1960s. Image courtesy of Sundberg-Ferar
An image of a 1/12 scale model of a BART train car prototype from the 1960s. Image courtesy of Sundberg-Ferar
An image of a 1/12 scale model of a BART train car prototype from the 1960s. Image courtesy of Sundberg-Ferar.
An image of a 1/12 scale model of a BART train car prototype from the 1960s. Image courtesy of Sundberg-Ferar.
An image of a 1/12 scale model of a BART train car prototype from the 1960s. Image courtesy of Sundberg-Ferar.
An image of a 1/12 scale model of a BART train car prototype from the 1960s. Image courtesy of Sundberg-Ferar.
An image of a 1/12 scale model of a BART train car prototype from the 1960s. Image courtesy of Sundberg-Ferar.
An image of a 1/12 scale model of a BART train car prototype from the 1960s. Image courtesy of Sundberg-Ferar.

The iconic original BART car could have looked very different.

Industrial design firm Sundberg-Ferar, which created the concept and design of the original car, recently unearthed a trove of photographs from the 1960s that show BART in its earliest stages.  Among the images, selections of which we’ve included in this story, are numerous snapshots of early BART prototypes.

“Prototypes are a low-cost, low-risk way to test design ideas,” explained Lynnaea Haggard, Sundberg-Ferar’s Marketing Manager. “They’re the creation of artifacts for stakeholders to react to, which helps figure out what’s working and what’s not working.”

BART contracted Sundberg-Ferar to design cars for its budding mass rail system in the early 60s. By 1964, the firm had hit the ground running, starting with basic concept sketches. From there, Sundberg-Ferar built a series of car prototypes at 1/12th scale. To put that in perspective, the initial prototypes were about 5 3/4 feet long – pintsize compared to the actual cars, which measured 70 feet.

It’s worth briefly turning our attention to the sketching phase. Many of the original BART car concepts were designed by acclaimed visionary designer Syd Mead, who’s largely responsible for creating the look and feel of science fiction classics such as “Star Trek,” “Blade Runner,” and “Tron.”

“I worked on the original design for the BART system train cars. Sundberg-Ferar designed the BART system cars,” Mead said in a 2015 interview before his death in 2019. “I did all of the presentation renderings for that.”

Construction of the full-size prototype. Photo courtesy of Sundberg-Ferar.Construction of the full-size prototype. Photo courtesy of Sundberg-Ferar.

In the interview, Mead revealed that in initial discussions, the idea was to have a spare cab (the place where the operator sits) on each end of each line “so when the train would go across the Bay and then it would come back, you wouldn’t have to change the whole train around. You could take the control cabin off the back, install another one on the front and then, and away you go.”

That never came to be because “it’s such an elaborate thing,” Mead said.

After the sketch phase, Sundberg-Ferar began building a variety of small prototypes with wood, using a natural metal finish on the outside to further refine and evaluate the design direction. The firm then constructed quarter-scale models and eventually a full-scale prototype that was delivered to California (Sundberg-Ferar was based in Detroit) on the back of not one, but two, trailers. That model was unveiled officially at BART’s Hayward Test Track in June 1965 – about seven years before the system opened for service.

Representatives speak at the BART car prototype unveiling in June 1965. Photo courtesy of Sundberg-Ferar. Representatives speak at the BART car prototype unveiling in June 1965. Photo courtesy of Sundberg-Ferar.

The full-scale model was shipped around the Bay Area, with BART allowing members of the public to walk through and try out the feel of it for themselves.

“The experience of the vehicle was mission critical to adoption,” Haggard said.

Per BART historian Michael Healy’s book, “BART: The Dramatic History of the Bay Area Rapid Transit System,” spot surveys suggested that “visitors to the models were, for the most part, very impressed with the cushioned seats, the carpeted floors, and the clean, wide body.” Some people, Healy writes, compared the experience to “being on an airplane, only with picture windows.”

“New standards of attractiveness, efficiency, and comfortableness was the banner flag,” Haggard said. She noted that BART’s design considerations for the project included ensuring the train cars were comfortable, well-lit, temperature-controlled, and as quiet as possible on the tracks. 

Half of the final BART car prototype traveling on a trailer to California in 1965. Photo courtesy of Sundberg-Ferar.Half of the final BART car prototype traveling on a trailer to California in 1965. Photo courtesy of Sundberg-Ferar.

Carl Sundberg, one of the cofounders of Sundberg-Ferar, had a direct hand in the creation of the prototype. His goal: design a train car for the people.

“This was not to be some newfangled train,” Haggard said. “Even though BART was implementing all these new technologies, that didn’t mean the car was going to look like some sort of spaceship.”

In fact, Sundberg wanted the BART car to look like anything but a relic of space travel. He’s quoted as saying, “We are not going to the moon or across the country. It doesn’t have to look like a projectile.”

For that reason, Sundberg didn’t want the public to expect anything streamlined, hence the iconic sloping nose of the cab.

“It had to be an honest design,” Haggard said. “A rapid transit vehicle should look like a rapid transit vehicle.”

Haggard called the project “the opportunity of a lifetime” for Sundberg-Ferar designers, who had the chance to build a mass rail car from the ground up with plenty of creative leeway on BART’s end. At this time, in the mid-1960s, BART was the first mass urban rail transit system built in the US since the early 20th century (The New York City Subway, for instance, opened in 1904).

Sundberg, above all else, wanted to design train cars with people in mind. Though human-centered design is now a well-accepted concept, it was novel at the turn of the century.

“It must be borne in mind that the object being worked on is going to be ridden in, sat upon, looked at, talked into, activated, operated, or in some way used by people individually or en masse,” wrote Henry Dreyfuss, an industrial designer, in November 1950. “If the point of contact between the product and people becomes a point of friction, then the designer has failed. If, on the other hand, people are made safer, more comfortable, more desirous of purchase, more efficient – or just plain happier – by contact with the product, then the designer has succeeded.”

With voices such as Dreyfuss’s painting a backdrop of design thought, Sundberg set out to apply the theory of human-centered design to the BART car.

“This is really the beginning of an era,” said Haggard. “BART is an amazing representation of what was a huge mindset shift in mass transit.”

BART seeks members for Business Advisory Council

The San Francisco Bay Area Rapid Transit District (District) is seeking new members for its Business Advisory Council (BAC) for the next term (2022 to 2024) and your organization is invited to apply for membership. The BAC was established in 2010 to encourage communications between the District and the small

BART to operate Sunday service on Memorial Day

On Monday, May 30, Memorial Day, BART will operate on a regular Sunday schedule. Trains will operate beginning at 8 a.m. at 20-minute intervals on the three lines listed below. Richmond to Fremont Pittsburg/Bay Point to Millbrae Dublin/Pleasanton to Daly City